Kid Rock to perform in Greenville

Kid Rock has been added to the lineup for East Carolina University's first Carolina Kickoff concert, scheduled for Aug. 20 at Greenville's Dowdy-Ficklen Stadium.

The iconic Detroit rocker-rapper will join headliner and North Carolina native Eric Church and Nashville singer-songwriter Margo Price.

Kid Rock is a five-time Grammy Awards nominee whose Southern rock-country hits include "All Summer Long," "Cowboy," "Bawitdaba" and "Picture" with Sheryl Crow.

Public tickets are on sale now with prices starting at $39, at