Market @ Coastal Fog brings a taste of the French countryside to Greenville

The women behind the Coastal Fog design firm and homewares shop have opened a charming European-style cafe and market on the first floor of the Blount-Harvey Building, in the space formerly occupied by Jefferson's Florist.

Called The Market @ Coastal Fog, it's an extension of the lifestyle brand curated for the past seven years by Marty Vainright and her daughters, Jordan Vainright Proctor and Jennifer Vainright Lutz. They have been joined in the restaurant venture by Julie Dietrich.

The Market @ Coastal Fog is just inside the building's main entrance on Evans Street. Coastal Fog design studio and shop is adjacent to the market, separated by a partition wall with display shelves.

The restaurant has the atmosphere of a rustic outdoor French country market, with strings of lights and woven bee skeps hanging from the ceiling. The palette is white and brown, from the dark wood floors and whitewashed wooden tables to the linen aprons worn by the staff and the sandwiches wrapped with a strip of white butcher paper tied with brown twine.

A refrigerated case and display counter -- where patrons order -- are filled with enticing French-inspired fare for breakfast, lunch, afternoon respites and after-work wine time.

Identified by handwritten labels, the food is sophisticated and casual at the same time: it's prepared simply with fresh seasonal ingredients but it's elevated by the combinations of flavors and French cooking techniques.

It's served on a rustic slate cheeseboards, making for a unique and highly Instagram-worthy presentation.

The breakfast menu includes toasted muesli bread with cream cheese and preserves; pimento cheese biscuits; egg souffle; oatmeal with toppings; yogurt parfaits; and a variety of muffins and pastries.

Lunch fare includes several types of sandwiches on a baguette or ciabatta bread, pressed panini sandwiches, galettes (a kind of free-form rustic pie), quiche, tarts, seasonal skewers (such as melon, basil and mozzarella or prosciutto, basil and mozzarella), tomato pie and soup. Salads and sides include chicken salad, pimento cheese, grain salad, hummus and fruit.

Beautifully arranged cheese boards and charcuterie boards also are offered.

Sweets include cookies, brownies, tart slices and pastries.

The market serves Counter Culture Coffee, roasted in Durham. Certified baristas create espressos, macchiatos, cortados, cappuccinos, lattes, mochas and Americanos along with chai lattes, hot coca and hot tea.

Hand-picked wine blends and specialty craft beer are served. Other beverages include iced tea and fountain Pepsi products.

There is seating at the coffee bar, at a counter at the window, at a community farm-style table and several small tables, at tables on the second floor mezzanine and on the sidewalk in front of the building.

And market manager Kendall Egerton has a three-wheeled bike with a large basket for making deliveries in the downtown area.

All the elements combine to make The Market @ Coastal Fog an enchanting addition to the Greenville food scene.

The Market at Coastal Fog

330 Evans St. 252-347-2632 Hours for the market's soft opening -- through the month of September -- will be 9 a.m-2 p.m. Sundays, 7 a.m.-6 p.m. Mondays-Fridays and 8 a.m.-5 p.m. Saturdays.